Starting March 22, 2007 SAS' customers can look forward to smoother, more efficient travel as well as a more enjoyable flight. The airline is making a number of improvements to its products and service throughout the travel chain. They range from a convenient and innovative check-in notification service via email or SMS (from June 2007) to free Internet access and broadband-telephony in SAS Business Lounges (from March 27, 2007).

SAS recognises that today's business travellers are looking for ways to save time in all phases of their travel - this includes the planning and booking stage as well as ground procedures and airport formalities.

The newly designed SAS website, with an improved overview showing available prices spanning several days, is already being successively rolled out in markets throughout Europe. The new site makes online bookings easier and offers access to comprehensive travel information.

Online check-in has proved popular with travellers despite the fact that at European airports you need to pick up a boarding pass from an SAS Self Service automat. Later this year, SAS plans to introduce a system of online check-in with home-printed bar coded boarding passes that will be accepted at European airports.

Other areas in which technology is opening up new possibilities for more efficient travel are e-mail and the mobile phones. SAS is enhancing its mobile services, which already include SMS information, check-in and a mobile portal. From June 2007, at the time of booking, passengers will be able to register for a new check-in notification service. They will receive an SMS or an e-mail (22 hours before departure) informing them that Internet check-in service for their flight is open. The passenger can then check in via their mobile with just one click and have an itinerary sent to them via SMS. Those who receive check-in notification via email won't need to log in or give booking details but can access the seat plan for their flight directly.

Another popular service element SAS will be extending is Fast Track security.
This service is now available at Copenhagen and Stockholm airports to EuroBonus Gold members and those travelling on an SAS Business or Economy Extra ticket.
As from 26th March, Fast Track in Brussels will be available for the same categories of passengers as in Scandinavia: EuroBonus Gold members and those travelling on SAS Business or Economy Extra tickets.
In Zurich the service is open to EuroBonus Gold members and those travelling on a Business ticket. In London and Amsterdam Fast Track is available to passengers travelling on a Business ticket. SAS plans to successively extend the service to cover other European airports.

From March 27, all SAS Business Lounges will offer free of charge wireless LAN Internet access as well as telephony via Skype.

Furthermore, passengers travelling with SAS in Business and Economy Extra will only need to be at the gate 15 minutes before departure.

Onboard service is also being enhanced. Passengers in Economy will be offered a new Buy on Board service with an attractive range of food and beverage items. Economy Extra passengers will enjoy nutritious, salad based cold meals and individualized service from assigned crew. Business passengers will have extra privacy and seclusion thanks to a new cabin divider. They will enjoy a high level of comfort and personalized service. Upgraded meals will be served on porcelain.

With these and a number of other forthcoming new services SAS is leading the way with regard to smooth and hassle free air travel to/from the Nordic countries.