Iberia's online sales

Air ticket sales on Iberia's websites increased 39% in 2005 to EUR288.6 million. Of this, 73% came from customers in Spain (with a volume 33% higher); the volume of sales from outside Spain (Iberia now has 31 versions of website) increased faster, by 57.4%.

Iberia.com receives about 300,000 daily visitors, and they click onto a total of 1.4 million individual pages each day. Products other than air tickets are also sold on Iberia's web sites. In 2005, visitors bought 7,000 car rentals and 36,000 hotel stays. And 6,000 customers daily printed their own boarding cards; at present this is avail¬able only for travel within the European Union or Switzerland.

Iberia.com has become the main communications channel for members of the airline's frequent flyer programme. More than 925,000 customers have signed up.