PhoCusWright@ITB gathers travel leaders from around the globe to discuss economy, trends and technology
By Freesun News at 5 February, 2010, 1:38 pm
“E-Travel Success Across Europe” —Headline theme of PhoCusWright@ITB, 10 March 2010
Berlin, 4 February 2010 – One of the pillars of globally recognized ITB Berlin is the unique “conference within a conference”, PhoCusWright@ITB.Produced by travel industry research authority, PhoCusWright Inc., PhoCusWright@ITB is where travel, tourism and hospitality industry leaders gather to discuss, debate and define the future of travel.
The Tools to Succeed in Today’s Market
As the travel industry is left reeling from the downturn of 2009, companies are looking for answers and guidance on the road to recovery. PhoCusWright has gathered an unprecedented roster of speakers who will deliver the tools necessary to find E-Travel Success Across Europe. The European online travel market is expected to grow by 8% in 2010 according to PhoCusWright’s European Online Travel Overview Fifth Edition.PhoCusWright@ITB, produced with PhoCusWright’s signature level of professionalism, features keynotes and discussions on the trends that will allow travel companies to capitalize on this growth including: mobile, metasearch, capital, distribution and innovation.
Industry Leaders Share Their Wisdom
Senior level speakers will project to a savvy audience of thought leaders. Executives from Google, Microsoft’s Bing Travel, Lonely Planet, FareCompare, eDreams, Venere and more will share what they are doing to leverage opportunities in today’s marketplace. “Our speakers and attendees are executives and experts in the electronic distribution of travel. This creates a highly collaborative and collegial environment where strategies and opportunities are born,” says Philip Wolf, president and CEO of PhoCusWright. “PhoCusWright@ITB generates the momentum that travel companies thrive on all year.”
PhoCusWright@ITB is held Wednesday, 10 March 2010 in conjunction with ITB Berlin,The World’s Leading Travel Trade Show, and is followed by the PhoCusWright@ITB Bloggers Summit on 11 March 2010. APhoCusWright@ITB ticket includes access to ITB Berlin and the ITB Berlin Convention.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2010 will take place from Wednesday, 10 to Sunday, 14 March.ITB Berlin will be open to trade visitors only from Wednesday to Friday. ITB Berlin is the world’s leading travel trade show. In 2009 a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Friday, 10 to 12 March 2010. Full details of the programme can be found at www.itb-convention.com/program.
Fachhochschule Worms and the US-based market research company for the travel industry PhoCusWright Inc are partners of the ITB Berlin Convention 2010. SkyTeam is among the premium sponsors of the ITB Aviation Day include, TopAlliance is responsible for VIP service, and hospitalityInside.com is media partner of the ITB Hospitality Day.
Futouris, Kiel Earth Institute, Landau Media, news aktuell and Wilde & Partner are sponsors of particular sessions. Partners cooperating with the ITB Business Travel Days 2010 are: Deutsche Bahn AG, DRV Deutscher ReiseVerband e.V., Europäische Reiseversicherung AG (ERV), FCm Travel Solutions, hotel.de, HSMA (Hospitality Sales und Marketing Association) Deutschland e.V., schaefer mobility group GmbH, Seminaris CampushotelBerlin Science & Conference Center, Veranstaltungsplaner.de, the travel management association Verband Deutsches Reisemanagement e.V. (VDR) and Schlosshotel Fürstlich Drehna.
The media partners cooperating with the ITB Business Travel Days 2010are BIZ Travel, Business&IT, connect, DMM Der Mobilitätsmanager, Geschäftsreise Effektiv, Markt und Mittelstand,Tempra, travel manager, TW TagungsWirtschaft and working@office.
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